This is an abbreviated case study.
Avenue8 is a residential real-estate brokerage based in San Francisco. The company hired its first agent a week before the U.S. went into lockdown, yet by 2021, was flourishing, with nearly 100 agents. That year, they raised $14 million in funding to expand to Miami and New York.
Avenue8 wanted to build a program that rewards agents for making sales. While the program would be a cost for Avenue8, it would incentivize users to refer new agents to join, generating more revenue in the long-run. Co-Founder Michael Martin hired Stratus Data to determine a policy which optimizes the cost/revenue ratio.